Gas price stopping you?

From Reuters:

A Nevada brothel is trying to stimulate business by offering free gasoline. ...

"It's rocking along. We're doing quite well. June and July historically are not big months," said [the owner].

Not sure how I should react to this - should I be disturbed about the prostitution aspect, or the fact that we're so easily lured into morally depraving activities? And, students of economics should note that prostitution is a normal and elastic good, at least according to this story.